Inner Mongolia, China
  • Project Name: Xiangshawan Resort Camp (China, Inner Mongolia).
  • Project Type: Desert Wild Luxury Resort Camp
  • Project area: 12080㎡
  • Investment amount: USD2700000
  • Product purchase: 108 units [X5|V6]
  • Image source: OSETTO official / Guest testers

In the Xiangshawan Resort Camp project, OSETTO centers on planning and planning services, achieving efficient advancement from resource assessment to commercial implementation through a service system of "project positioning analysis—overall project planning—product selection and cabin layout recommendations—operational strategy advice."

Project positioning analysis to anchor differentiated value

Relying on Xiangshawan's unique desert tourism resources, and based on the vast sea of sand, the spectacular sand of the roaring sand, grassland culture, and rich tourism facilities, the OSETTO team conducted in-depth resource research and market analysis. By studying regional cultural tourism development trends and tourist consumption needs, it is found that traditional desert accommodation products still have room for improvement in experience innovation and scenario creation.

Based on this, OSETTO has established the project's development positioning as a "desert wilderness luxury resort destination," centering on unique natural landscapes and using high-end space capsule accommodation products as the carrier to create distinctive vacation scenes that combine visual impact with immersive experiences. By deeply integrating modern design language with the desert ecological environment, it shapes a distinctive brand image and market competitive advantages.

V6 Fast House

X5 Fast House


The project was completed and implemented